With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoe-string, and a lot of hard work, came to be known as “Street Fighting.” Jeff’s Street Fighting program has received a great deal of national media attention including The Wall Street Journal, USA Today, Inc. Magazine and CNN. A small sampling of his clients include: AT&T, American Express, Disney, Pizza Hut, Honda, McDonald’s, US Army, Subway, Sony, Goodyear, Marvel Entertainment and Chevron. Jeff’s President and Founder of Street Fighter Marketing in Kansas City, which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He has authored and published ten books, three audio albums and six video training programs, but his most successful production to date is the birth of his triplets!